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Over the years, I received countless messages and emails, all from graphic designers soliciting me services. Often these messages would contain a few photos (mixtape, single or album covers) and prices on how much it would cost for their services. I read the messages In my inboxes and would move on with my day. I am not saying all the messages were pointless, nor do i discourage anyone trying from to reach out and do business. This article digs in to my experiences, opinions and views on graphic designers. Tip: 1 (Have a website) I noticed a few regularities, about 95% of the graphic designers did not have a website. A lot would showcase their artwork primarily on Instagram. When I asked if they had a website, they would point me to their Instagram profile to view their artwork. Having a website is an essential key in business. Not only are in full control of how your website is laid out, you can also can accept payments directly from customers. Many graphic designers want customers that are interested in services to pay via a 3rd party service like PayPal or CashApp. It is much more convenient and professional to be able to shop and purchase all at one location. Tip: 2 (Be Creative) Many graphic designers rush and try to sell you pre made graphics at a discounted price. The pre made graphics are single covers mostly, some displayed and advertised. Not saying pre made graphic are bad, but usually a professional approach is designing a custom design straight out the box. The graphic designer I worked with has never sold me pre made graphics in our 6 year business relationship. Tip: 3 (Have a resume) Graphic designers start out offering services and charge a low rate. Why? Because they are unknown and do not have a resume. It is no secret, a graphic designer that has worked with big industry professionals (mainly in music) charge a lot more. Well known graphic designers can get anywhere from $100 - $1000 per graphic design. Yes, you heard right a $1000 for a album or single cover? I know this graphic designer (will not mention the identity of the person). He has been a graphic designer for decades. Designing graphics for some of the biggest names in hip-hop music. Obviously you have to start from the bottom and work your way to the top. Build your contacts and don’t be afraid to reach out directly and professionally. Tip: 4 (Advertise) You have to invest in yourself. One of the keys is advertising. Social media and online outlets including Facebook, Google, Instagram, Twitter and others offer countless ways to promote your services. You can run ads for your services and even map out your demographics to reach the right people. Graphic design is not limited to online only. Some people have started graphic design company’s locally designing flyers, apparel, magnets, business cards and much more. Many of these companies would send out mailers (mail advertisement) advertising their business and services. Even advertising physically is an investment. The competition is only growing, online and in your own backyard. Explore ways to grow your business with advertisements. Grow your email contact list. Email blasting is another essential way to promote your services as a graphic designer. Tip: 5 (Offer promotions and freebies) Why would you give your services away for free you maybe be wondering? Exactly this approach can benefit you in multiple ways. Offering a freebie or free design will not only make you engage with more people (who turns down a free design?) but it will help spread the word about your business/services. Word of mouth is powerful. Don’t be afraid to spread the love and offer something free. Good karma! The graphic designer I work with offers me discounted services. Over the years he has also offered me discounts for being a loyal customer. Discounts go along way, not only by rewarding your loyal customers but also attracting new customers with discounts as well. If you enjoyed this article, please leave it a thumbs up👍until next time! (Article by DJ Duce archived from DJDuce.Com originally posted 11/28/2020)

Vuulm's (Vuulm.Com) mission is to create a platform that showcases music, artistry, visuals, culture, and brands. With a lot of music platforms on the scene, we outline what separates Vuulm from the rest of the online music platform competition in this exclusive interview! Q: Take me to the beginning, what is Vuulm, when was it founded, what is the mission of your platform? A: When we started 3 years ago, we were trying to create a platform for mixtape lovers and enthusiasts. Our goal is to become a brand and platform for artists, listeners, and creators to discover music. Our small team is made up of techies: engineers, designers, and video directors. We focus so much on the importance of design and ensuring our platform is stable. It’s also important for us to ensure we’re giving the end user the best experience to discover new music as we evolve our platform. Q: I'm a new artist looking for a platform to upload my project on, tell me why I should choose Vuulm? A: We encourage all artists to use every tool available to distribute their music and get heard. That’s key for a new artist. Vuulm was created to help artists start that journey, and we believe that a new artist should have access and a platform to get their music out there and share. Today, artists can create their own profile for free on Vuulm. They have the option to add videos and purchase links to their album or singles. Also, artists can learn more about their listeners and how their music is performing on Vuulm through our reporting analytics tools. Q: Streaming music is tough in today’s music game because of all the hoops you have to jump through with licensing, Royalties etc... Did you find it easy to get everything in order or where there challenges? A: Building a digital business and platform in the music industry is tough. Everything is constantly changing including compliance, streaming, licensing, etc. It’s really hard to keep track of everything especially when we’re a small team. Because we license music, we have a very limited selection of new releases. We’re looking into ways to collaborate with more distributors and artists. However, we hope through this journey we can find ways to improve this process for artists and our platform. Q: There is a lot of competition in streaming, what are your plans to stand out in a crowded industry? A: Music distribution has a lot of players and they are all important to the success of an artist career. However, there is still a gap for independent artists to showcase their music and build their platform. What we learned through trial and error at Vuulm is that although we have an app to showcase music, we are on the road to build Vuulm as a brand that invites creators and listeners to discover music together. We’ve already begun creating content exclusively for independent artists like our “In The Booth Series”, “VX Interview”, “Vuulm Voices” and so much more. These are great incentives and content for a rising artist that is part of our platform. It’s also exciting to see because we have the opportunity to work with content creators as well and give them full creative direction. Q: What perks or opportunities do you provide artists on your platform? A: We have two audiences that we cater to: listeners and creators/artists. Listeners can listen to unlimited music and create playlists from independent artists on our platform for free. Also, creators and artists are able to upload their music to our platform for free. A verified artist profile will have access to reporting and insights tools to learn more about their audience on Vuulm. Q: I recently saw you guys started a series on your platform called “VX series”. Tell me what's behind the idea and what’s the goal of the series? A: Our first original series was Vuulm Exclusives (VX) which consisted of interviews and performances from independent artists. When we first launched it was an opportunity for Vuulm to visit festivals, and give independent artists a space to discuss their music and career. It's been very successful and artists find this as a huge advantage and ability to connect with their fans. Since then, we’re launched many more series, “In The Booth '' which captures in-studio performances from the artists creative process, and much more. Vuulm also has exclusive music and videos from artists who want to directly release on our platform. Q: Please let everyone know where they can find you all your social media links etc… A: Follow us on all social media @vuulm. Make sure you subscribe to us on Youtube for the latest interviews from indie artists. (Article by DJ Duce archived from DJDuce.Com originally posted 11/28/2020)

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